Since the birth of social networks, there have been users and brands that have managed to stand out from the competition and earn a place in the hearts (and in browsers and apps) of users around the world. The most followed influencers on social networks are capable of viralizing content, enhancing its diffusion, setting trends and gaining greater media power at every step that allows them to easily promote any content.
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The most followed influencers on social networks
The 2022 Digital Report carried out by WeAreSocial and Hootsuite shows us the data on the most followed influencers in the world, as well as those pages with the largest number of followers on the most popular platforms as of January 2022.
The most followed pages on Facebook
Despite the countless controversies it has had over the years, Facebook remains the social network with the most users worldwide. And among the official pages hosted on it, the one with the largest number of followers is the home page (Facebook App) with 195,700,000 followers, 15 million less than the previous year (211M).
Both Samsung with 161,700,000 followers, and Cristiano Ronaldo in third place with 150,000,000, repeated their place on the podium. Mr. Bean gains more than 26 million users and goes from tenth to fourth place (129,000,000) and the medium CGTN (117,000,000) is in the fifth step. The Real Madrid account loses two positions despite having gained more than two million users since the previous year.
The profiles with the most followers on Instagram
In recent years Instagram has managed to position itself among the favorite social networks of Internet users around the planet, and among its profiles with the most followers we find the same Instagram profile in first place with 458 million, almost 80 million more than the previous year.
It is followed by Cristiano Ronaldo (@Cristiano) with 387,500,000 followers (+135 million), Kylie Jenner in third place (+90 million, up to 298,100,000), Lionel Messi (fourth with 298,000,000 followers on his account ). @leomessi, +143 million ) and Ariana Grande in fifth position (288,100,000, +74 million) falling from third place in 2021.
The most followed LinkedIn profiles in the world
LinkedIn also has its Top 10 most followed profiles on its professional court platform. As of January 2022, according to the Digital Report 2022 of WeAre Social and Hootsuite, the most followed on this social network is the founder of Microsoft, Bill Gates, with 35,040,000 followers.
The Top 5 is completed by the CEO of Virgin Richard Branson, in second place (19,640,000 followers), Jeff Weiner (former CEO of Linkedin, third with 10,700,000), Arianna Huffington (co-founder of Huffington Post, fourth with 10,050,000 ), and Microsoft CEO Satya Nadella (fifth with 9,580,000).
The most followed TikTok users in the world
In the case of TikTok, once again Charli D’Amelio is the queen of the Chinese platform, with 132,800,000 followers, 24 million more than the previous year. She is followed by Khaby Lame with 125,200,000 followers in second place, Bella Poarch (who appears for the first time in the ranking, third with 87,100,000) and Addison Rae (fourth with 86,000,000, 10 million more than the previous year).
It is worth highlighting the presence of Will Smith again, this time on TikTok, where he already has 64,500,000 followers (16M more than the previous year), and that the Mexican Kimberly Loaiza is the only Spanish-speaking tiktoker in the global Top 10 of the most followed on the platform with 57,900,000 followers.
Twitter accounts with the most followers in the world
On Twitter, the former president of the United States, Barack Obama , remains the most followed for another year with 130,500,000 followers, followed by Justin Bieber (second with 114,300,000), Katy Perry (third with 108,800,000), Rihanna ( fourth with 104,000,000) and Cristiano Ronaldo (@Cristiano, fifth with 96,500,000). These five positions remain the same from the previous year.
The youtubers with the most followers in the world
Speaking precisely of YouTube , without a doubt this is another of the great social networks that manage to attract billions of users around the world every day. As of January 2022, T-Series, an Indian record and audiovisual label, remains the channel with the most subscribers on the platform, this time with 203,000,000.
In second place is the children’s content channel Cocomelon, with 126,000,000 followers. For its part, Set India, Sony ‘s entertainment channel in India, is third with 123,000,000 subscribers. Then in fourth place is the popular YouTuber Pewdiepie ( 111,000,000 ), while in fifth place is another YouTuber of great fame in recent years: Mr. Beast (87,500,000 subscribers).